How Bora Design protects Asana data with ProBackup

At a glance

‍Bora Design is a boutique cybersecurity marketing agency where every client project lives and breathes inside Asana. Losing that data, even briefly, would set the team back weeks or months. After researching options with peers in the industry, Managing Director Joe Pettit chose ProBackup for its ease of use, cost-effectiveness, and automated weekly reporting.

"It's a small price to pay for peace of mind. Similar to how people would pay for insurance: a low-cost way of saving us a potential headache in the future."

— Joe Pettit, Managing Director, Bora Design

About Bora Design

Bora Design is a 16-person boutique agency specialising in marketing for cybersecurity companies. Working inside the security industry means the team is acutely aware of the risks SaaS platforms carry, both from external threats and from everyday internal errors that can wipe out critical project data.

Why Asana data matters

Asana is the operational backbone of the agency. Every client project either lives inside Asana or moves through it. Project timelines range from a couple of weeks to several months of accumulated work, briefs, comments, and dependencies.

The risk is concrete: if access or data were lost, recovery could take months.

"All projects are managed within Asana or work through Asana. Without Asana, our business breaks down."

Why Bora Design started backing up

There was no single incident that triggered the search for a backup solution. The decision came from a clear-eyed assessment of how mission-critical Asana had become, combined with the team's professional understanding of SaaS risk.

Working in cybersecurity means seeing both sides of the threat landscape:

• External threats: ransomware, account compromise, third-party integration failures.
• Internal errors: accidental deletions, misconfigured automations, departing team members.

Joe researched the market with peers in the cybersecurity industry. ProBackup came out on top on two criteria that mattered most: ease of use and cost-effectiveness.

The experience: 18 months of quiet protection

Bora Design has been using ProBackup for around 18 months. In that time, Joe has rarely needed to open the app, and that's exactly the point.

Backups run automatically once every 24 hours. Joe receives the weekly status email that summarises what was backed up, flags any issues, and surfaces anything that needs attention.

"I love the weekly updates that tell me what's been backed up and what needs to be looked at. There have been a few times where something's not backed up, so I can go in and have a look at why."

The combination of automation and proactive reporting means backups stay in the background until they're needed, while staying transparent enough to trust.

Features that deliver the most value

For Bora Design, three capabilities stand out:

• Daily automated backups of Asana — set up once, then runs without intervention.
• Weekly status emails — confirm backup health and flag anything that needs attention.
• Redundant storage — backed-up data sits in a separate location, so it's recoverable even if something goes wrong at the source.

Would Joe recommend ProBackup?

"Absolutely. The thing that benefits us most is how easy it was to set up, how easy it is to integrate, and how it gives you regular updates and lets you know if there's a problem."

The teams that benefit most, in Joe's view, are those running mission-critical work inside a SaaS platform: agencies, consultancies, and any organisation where weeks or months of work would be painful or impossible to reconstruct.

FAQ

Which SaaS platform does Bora Design back up with ProBackup?

Asana, where all client projects are managed.

How often does ProBackup back up Asana data?

Every 24 hours, fully automated, with no manual scheduling required.

How does Bora Design know backups are working?

Through ProBackup's weekly status emails, which confirm what was backed up and flag any issues for review.

How long has Bora Design used ProBackup?

Approximately 18 months.

Why did Bora Design choose ProBackup over alternatives?

Ease of setup, cost-effectiveness, and strong recommendations from peers in the cybersecurity industry.