Real-life success stories

At a glance

‍Bora Design is a boutique cybersecurity marketing agency where every client project lives and breathes inside Asana. Losing that data, even briefly, would set the team back weeks or months. After researching options with peers in the industry, Managing Director Joe Pettit chose ProBackup for its ease of use, cost-effectiveness, and automated weekly reporting.

"It's a small price to pay for peace of mind. Similar to how people would pay for insurance: a low-cost way of saving us a potential headache in the future."

— Joe Pettit, Managing Director, Bora Design

About Bora Design

Bora Design is a 16-person boutique agency specialising in marketing for cybersecurity companies. Working inside the security industry means the team is acutely aware of the risks SaaS platforms carry, both from external threats and from everyday internal errors that can wipe out critical project data.

Why Asana data matters

Asana is the operational backbone of the agency. Every client project either lives inside Asana or moves through it. Project timelines range from a couple of weeks to several months of accumulated work, briefs, comments, and dependencies.

The risk is concrete: if access or data were lost, recovery could take months.

"All projects are managed within Asana or work through Asana. Without Asana, our business breaks down."

Why Bora Design started backing up

There was no single incident that triggered the search for a backup solution. The decision came from a clear-eyed assessment of how mission-critical Asana had become, combined with the team's professional understanding of SaaS risk.

Working in cybersecurity means seeing both sides of the threat landscape:

• External threats: ransomware, account compromise, third-party integration failures.
• Internal errors: accidental deletions, misconfigured automations, departing team members.

Joe researched the market with peers in the cybersecurity industry. ProBackup came out on top on two criteria that mattered most: ease of use and cost-effectiveness.

The experience: 18 months of quiet protection

Bora Design has been using ProBackup for around 18 months. In that time, Joe has rarely needed to open the app, and that's exactly the point.

Backups run automatically once every 24 hours. Joe receives the weekly status email that summarises what was backed up, flags any issues, and surfaces anything that needs attention.

"I love the weekly updates that tell me what's been backed up and what needs to be looked at. There have been a few times where something's not backed up, so I can go in and have a look at why."

The combination of automation and proactive reporting means backups stay in the background until they're needed, while staying transparent enough to trust.

Features that deliver the most value

For Bora Design, three capabilities stand out:

• Daily automated backups of Asana — set up once, then runs without intervention.
• Weekly status emails — confirm backup health and flag anything that needs attention.
• Redundant storage — backed-up data sits in a separate location, so it's recoverable even if something goes wrong at the source.

Would Joe recommend ProBackup?

"Absolutely. The thing that benefits us most is how easy it was to set up, how easy it is to integrate, and how it gives you regular updates and lets you know if there's a problem."

The teams that benefit most, in Joe's view, are those running mission-critical work inside a SaaS platform: agencies, consultancies, and any organisation where weeks or months of work would be painful or impossible to reconstruct.

FAQ

Which SaaS platform does Bora Design back up with ProBackup?

Asana, where all client projects are managed.

How often does ProBackup back up Asana data?

Every 24 hours, fully automated, with no manual scheduling required.

How does Bora Design know backups are working?

Through ProBackup's weekly status emails, which confirm what was backed up and flag any issues for review.

How long has Bora Design used ProBackup?

Approximately 18 months.

Why did Bora Design choose ProBackup over alternatives?

Ease of setup, cost-effectiveness, and strong recommendations from peers in the cybersecurity industry.

At a glance

nowwork is a two-person consultancy helping SMEs, NGOs, and social organisations become more self-organised and distribute decision-making. Miro is where the work lives: 300+ boards holding workshop documentation, collaborative client processes, and method templates. Miro's Business plan offers no realistic way to back that up — so co-founder Tim Weinert turned to ProBackup.

"Miro holds too much of our critical work for us to simply trust that nothing will ever go wrong. What I value most is that it just runs. No setup effort, no ongoing maintenance. For a security tool, that's exactly what I want." — Tim Weinert, Co-founder, nowwork

About nowwork

nowwork is a small consultancy focused on cooperative organisational development. The team works with owner-managed SMEs, NGOs, and social organisations to help them distribute decision-making, build self-organisation, and operate more sustainably.

The team is two people. There is no IT department.

Why Miro is mission-critical

Miro is central to how nowwork operates:

• Workshop documentation
• Collaborative processes run with clients
• The full library of method templates

Across 300+ boards, this is the operational and intellectual core of the consultancy. If it disappeared, a significant part of the business would disappear with it.

The gap nowwork needed to fill

Miro's Business plan does not offer a native backup option that covers a workspace at scale. The only alternative is exporting each board manually — not realistic for 300+ boards.

"At some point I realised this was a blind spot. Nothing dramatic had happened, but the risk was too obvious to ignore."

ProBackup was the only solution Tim found that addressed the gap directly, without operational overhead.

The experience: "it just runs"

nowwork has been using ProBackup since January 2024. Tim has not needed to restore anything, which he takes as a good sign — but the absence of incidents is not the point. The point is that the safety net exists, automatically, without anyone having to maintain it.

For a two-person team without dedicated IT, that combination matters more than features:

• No setup effort — connected once, runs from there
• No ongoing maintenance — backups happen daily, automatically
• No manual exports — all 300+ boards covered

Who Tim recommends ProBackup to

"I'd recommend it especially to small teams that rely heavily on SaaS tools and don't have an IT department handling this kind of thing. The combination of business-critical tool and no native backup option is more common than people realise."

That profile fits a large share of modern small businesses: consultancies, agencies, NGOs, and creative teams whose entire operation lives inside one or two SaaS platforms.

FAQ

Which SaaS platform does nowwork back up with ProBackup?

Miro, where 300+ boards hold workshop documentation, client processes, and method templates.

Why not use Miro's native export?

Miro's Business plan requires exporting each board individually, which is not realistic for a workspace with hundreds of boards.

How often does ProBackup back up Miro data?

Every 24 hours, fully automated.

How long has nowwork used ProBackup?

Since January 2024.

Who manages backups at nowwork?

Co-founder Tim Weinert — but with minimal ongoing effort, since backups run automatically.

At a glance

Slick Business teaches service providers and business owners how to get the most out of their email tech, with Airtable as the indispensable companion tool. Founder Kay Peacey runs her own business on the same stack she teaches, and Airtable holds the operational core of Slick Business. ProBackup is built into that stack as the safety net for mission-critical data for the Slick Business Academy and for the content on their educational YouTube channel, and as the backup tool Kay actively recommends to her community.

"Big chunks of Slick Business run on Airtable. We have a really substantial setup that basically catalogues our entire business and manages all sorts of processes. ProBackup is just a core part of that. It would be very flaky and vulnerable without it."

- Kay Peacey, Founder, Slick Business

About Slick Business

Kay Peacey is well known in the email tech ecosystem - especially for ActiveCampaign expertise. After years of consulting on complex automation builds - intake forms, Calendly appointments, Stripe payments, multi-team workflows … Slick Business serves primarily by teaching, training service providers and team members to build robust, efficient and human-proof email & automation systems for small business marketers.

A consistent pattern across those builds: ActiveCampaign or other ESP handles communication, and Airtable handles everything the ESP cannot: Sorting, filtering, aggregating, time-based logic, and the kind of database visibility that email CRMs hide behind the scenes.

Why Airtable became mission-critical

For Slick Business itself, Airtable is more than a tool. It is the operational backbone of the company:

• Catalogues the entire business
• Manages internal processes
• Acts as the database companion to the ESP or CRM tech
• Powers traffic-light systems that flag inactive community members across email, community, and website activity in their Slick Business Academy flagship membership

The same pattern applies to Kay's students and clients. Airtable is highly flexible, which is exactly what makes it powerful… and exactly what makes it fragile.

"If it's breakable, someone's going to break it. Humans are incredibly good at finding ways to break stuff."

Why backup belongs in the stack

Kay teaches defensively. Reducing the likelihood of human error is part of every build, but the second half of the equation matters just as much: the safety net for when something does go wrong.

"How do we build in a way that reduces the likelihood of human error causing minor glitches, major glitches, or actual catastrophes? And what's the safety net for when it does happen? Because it will. That's literally the only guarantee."

ProBackup is that safety net: for Slick Business internally, and as a standard recommendation in Kay's teaching and community office hours.

The experience: more than insurance

Unlike many backup customers who never need to restore, Kay has used ProBackup's restore feature multiple times. The use cases break down into two recurring patterns.

1. Fixing human error (including her own)

"Sometimes I'll delete a field because I've forgotten that it was there for a reason, or remove a couple of records and need to go back."

Granular restore makes those moments quick to recover from, without rolling back an entire base.

2. Airtable as a time machine

This is the use case Kay highlights most. Airtable always shows the current view of data - historical context gets overwritten as records change. ProBackup preserves the timeline.

"One of the use cases I've really enjoyed from ProBackup is being able to go back and say: OK, last week, what was there for this person across all of these different channels? It actually serves as a bit of a time machine."

Why Kay recommends ProBackup to her community

Slick Business has a strict rule: nothing gets recommended as part of their tech and training toolkit unless the team uses it themselves. ProBackup has been in regular rotation ever since Kay adopted it.

Three things drive the recommendation:

• Accessibility for non-technical users. Kay's audience includes service providers and business owners who would "run screaming into the hills" at a developer-oriented tool. ProBackup gives them a clear path to find the data they need without writing SQL or wrestling with a technical UI.
• An interface that mirrors Airtable. Pick a table, pick a date, see what changed. It feels familiar to anyone who already works in Airtable.
• Educational fit. Kay teaches safer data storage as part of her curriculum, and recommends ProBackup as the standard solution for protecting Airtable data.

"It's really accessible for someone who's not very technical. I feel really confident recommending it to people who aren't highly technical."

Who benefits most

Based on Kay's experience teaching thousands of small business users, ProBackup is the right fit for:

• Service providers managing client work in Airtable
• Educators and community leaders running mission-critical operations on flexible databases
• Small teams where one accidental deletion can affect the whole business
• Non-technical Airtable users who need restore capability without a developer-grade tool

FAQ

What does Slick Business use ProBackup for?

Daily automated backups of the Airtable bases that run the business, plus a historical view of how records change over time.

Has Kay needed to restore data?

Yes, multiple times, mainly to recover accidentally deleted fields or records, and to view historical data that Airtable would otherwise overwrite.

Why does Kay recommend ProBackup over more technical alternatives?

Because it is accessible to non-technical users. Tools aimed at developers create a barrier for the service providers and business owners Kay teaches.

Does Slick Business use ProBackup beyond Airtable?

Airtable is the primary use case. Kay recommends ProBackup as the standard backup solution for Airtable across her teaching and community.