Your CRM is probably the most commercially sensitive dataset your company owns. Pipeline, contacts, deal history, the notes your sales team took eighteen months ago that suddenly matter again. And yet CRM data sits under the same shared responsibility model as every other SaaS tool: the vendor keeps the platform running, but protecting your account data against accidental deletion, a bad import or a disgruntled leaver is on you.
That's why we're pleased to announce that ProBackup now supports Attio. With this launch, we cover three leading CRM platforms: HubSpot, Pipedrive and Attio.
Why Attio
If you haven't come across Attio yet, you will. Founded in London in 2021, it has positioned itself as an AI-native CRM built for what it calls "go-to-market builders": teams that want a flexible data model rather than the rigid objects of legacy CRMs. As of August 2025, over 5,000 companies build their go-to-market on Attio, including AI companies like Lovable and Granola, and the company raised a $52 million Series B led by GV (Google Ventures) that same month.
In short, Attio is where a growing share of fast-moving companies now keep their most valuable commercial data. Our customers asked for it, and we listened.
What we back up for Attio
ProBackup takes automated daily snapshots of your Attio workspace. As of August 2026, we back up:
- Companies, People and Deals (records)
- Users and Workspaces
- Lists
- Notes, Tasks and Comments
- Files
What we don't back up: Emails, calls, reports, sequences, workflows and chats aren't currently included, mostly down to what Attio's API exposes. We'd rather tell you that upfront than let you find out during an incident.
How restore works
Backups only matter if you can get data back out. When you restore Attio records, you choose between two options:
- Restore as new records. Creates a copy of the selected records in the related Attio table. This is the safest option and doesn't touch any existing record.
- Overwrite existing records. Updates existing records with the backed-up field values, with a field picker so you decide exactly which columns roll back. Useful when a record still exists but someone has mangled it, say through a bad bulk edit or a wrong CSV import.
Notes, tasks, comments and files are restored as duplicates in your Attio account, so nothing in your live workspace gets overwritten by accident.
Good for / not recommended for
- ✅ Good for: Teams that want daily, automated protection of Attio records, notes, tasks and files, with granular restore back into the same workspace.
- ❌ Not recommended for: Teams looking to back up Attio emails, calls or workflows, or to migrate data between CRM platforms. ProBackup restores to the original instance only.
Three CRMs, one backup layer
CRM data loss rarely announces itself. It's a rep tidying up "duplicate" companies that weren't duplicates, an integration writing garbage into a field overnight, or an offboarded admin whose deletions nobody notices for weeks. Native recycle bins help, but they're time-limited and they don't protect against overwritten field values at all.
Whether your team runs on HubSpot, Pipedrive or Attio, ProBackup now gives you the same safety net: daily snapshots, point-in-time recovery and restores granular enough to bring back a single record. Plans scale with data usage and start at $25/month (billed yearly).
Attio backup is available today on all plans. [Connect your Attio workspace] to run your first snapshot, or [see which plan fits your team].
Written for IT admins, RevOps leads and founders responsible for protecting their company's CRM data.
